Vivrant Magnificence, which was identified to most as Harlem’s first luxurious magnificence boutique, opened in 2015, prioritizing the haircare and skincare wants of girls of coloration. Usually referred to as “the Sephora for girls of coloration,” the brick-and-mortar store stocked its cabinets with unbiased, women-owned, clear and/or cruelty-free manufacturers, equivalent to Briogeo, Mischo Magnificence, and The Lip Bar. On the boutique, many of those manufacturers got their first shot at a retail alternative. Nonetheless, because the panorama started to vary with the rise in magnificence retail e-commerce, Verdejo needed to take a step again and think about the sustainability of her enterprise. Finally, in 2018, she determined to shut the boutique and its e-commerce web site. She did not understand it then, nevertheless it was the start of a wholly new entrepreneurial journey for the wonder founder.